McVitie’s is the country’s favourite biscuit and their aim is to help people connect over a little bit of magic.
Brief: Use the social playbooks as a guide to create cultural and relevant social media content. TOV: Fun, Creative and Inclusive.
Reactive Content
Supporting Above The Line Campaigns
Olympics 2020
Olympics - Opening Ceremony (Stop motion video)
Game of Talents
Photography/ Illustration Style Posts
The Great British Bake Off - Competition
Metro Newspaper Ad
Ideation/ Pop culture/ Social media trends/ Design/ Animation