Love Fresh Berries

LFB’s goal is to grow year-round demand for fresh berries in the UK and support the interests of growers, both big and small

Feed your needs

Brief: Create a social campaign targeted at teenagers to inform them of the benefits of eating berries.

I designed these mascot icons to bring a bold, edgy vibe to the campaign—helping the brand connect with a younger, trend-savvy audience. They were used across all the campaign assets, such as paid assets, influencer videos and merch.

Influencer hacks

Merch - influencers/ pop up events

Nature’s vitamins

Brief: Build a fun campaign to educate consumers on the nutritional value of berries.

Campaign lockup

Paid and organic social assets

Ideation/ Design/ Storyboarding/ Animation/ Copywriting